Augmenting theatrical performances with scent is not a new gimmick, just one that has repeatedly failed to catch on. In 1959, Aromarama technology made its debut with the film The Great Wall. This system was capable of distributing scents through a theater's air conditioning system and change smells every 90 seconds. The New York Times was not impressed, calling it a "stunt" in its scathing review. "The artistic benefit of it is here demonstrated to be nil," NYT reviewer, Bosley Crowther seethed.
138 MeV: That's how much energy a pair of quarks would theoretically give off if smashed together hard enough. That's eight times the amount of energy you get when smashing hydrogen atoms. And, since it should only take 130 MeV to successfully smoosh them, researchers believe they may have discovered the world's next clean energy source.
People have been falling for trickery and hoaxes since forever. Human history is filled with false prophets, demagogues, snake-oil peddlers, grifters and con men. The problem is that these days, any two-bit huckster with a conspiracy theory and a supplement brand can hop on YouTube and instantly reach a global audience. And while the definition of "facts" now depends on who you're talking to, one thing that most people agreed to prior to January 20th this year is the veracity of hard evidence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".