Presenting sponsorship for the upcoming NFC and AFC championship games has been on the market since late last year, but so far there have been no takers, according to a variety of client and agency sources. It's more likely to be sold for next season as part of an overall playoff sponsorship. A sell sheet for the offering, obtained by SportsBusiness Journal, lists the price as TBD, but sources said the asking price was $10 million. The package is being sold by the NFL, not its media rights holders.
SBJ/Jan. 15-21, 2018/Marketing and Sponsorship
NFL pitches playoff sponsorship deal
By Terry Lefton, Staff Writer
Published January 15, 2018, Page 5
The NFL has pitched a $10 million presenting sponsorship to the AFC and NFC championship games. Photo by: AP IMAGES Presenting sponsorship for the upcoming NFC and AFC championship games ... This is a SportsBusiness Journal article.
Hosts for this weekend’s NFL divisional playoff games are finalizing activation plans for their sponsors. The Eagles will host their first playoff game at Lincoln Financial Field since '13 on Saturday afternoon, and Santander is serving as the presenting sponsor of the game against the Falcons. The team's retail banking sponsor will have its brand on rally towels, along with increased exposure within the stadium and in ancillary playoff media from the team.
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