On a few of the coldest mornings last week, I ventured out in the frigid morning temperatures to help a neighbor, who wasn’t home. The newest addition to our family came along, as she likes to ride shotgun in the pickup. She especially likes to stare out the windows with her paws up on the window casing.
Given the “heat” I’ve been getting about the frigid weather (Whatever happened to global warming? ), it’s time again to take a temperature tour of the Northern Hemisphere. It’s been bitterly cold across a large swath of the U.S., the kind of cold that’s extremely dangerous to be caught out in unprepared. With reported wind chills as low as -45, exposed skin can sustain frostbite in a manner of a few minutes. This temperature tour will not include the Southern Hemisphere.
The thermometer said -34 this morning. Luckily, the winds were calm as I went about the early morning outside chores. Once back inside I placed a couple more logs in the fireplace, poured a hot cup of my home made tea concoction, and opened up the laptop to see what was happening in the field of science and the world. Several headlines lamented the cold weather outbreak and massive snowfalls along the eastern Great Lakes, some reporting nearly sixty inches of snow.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".