Like many people without a particular religious creed, I’ve imagined Heaven in a variety of ways over my lifetime. As a kid, I pictured it as a giant ball pit, like the ones you see at Chuck E. Cheese, though ruled by neither God nor animatronic rodents. As a bigger kid, I imagined it as an infinity pool that no one ever peed in. But now that I’m an adult—now that I’ve seen Frank Capra’s 1946 film It’s A Wonderful Life countless times—I can only imagine Heaven as a thankless military bureaucracy.
Is it more embarrassing to be a celebrity or to be around one? On the one hand, a friend of mine once farted in an elevator with Kevin Spacey. On the other, Ed Sheeran exists, and so do his tattoos. While famous people discover newer and better mediums for embarrassing themselves—hello, Twitter—it’s still mercifully difficult to humiliate yourself in front of them. A celebrity might, if you’re outspoken and unlucky, own you on social media.
In New York City in 1849, a man named William Thompson stole a gold watch just by asking for it. Strolling down a busy Broadway, Thompson approached a stranger with a strange question: "Have you confidence in me to trust me with your watch until tomorrow?"
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".