As an Asian studies undergraduate, I tended to avoid anything to do with Western civilization. This was because I thought everybody already knew everything there was to know about Europe, dead white males were not in vogue, and what there was to know wasn't that relevant to where the world was heading. Now, having just returned from Florence, Italy, where I immersed myself in the rich history of premodern Europe, I recognize the error of my ways.
Boards of directors, CEOs and politicians these days are much concerned with optics, the way things look. It's understandable. We live in a world where everything is recorded or recordable, where every gesture, physical or digital, can be analyzed and commented upon, where there is no such thing as a dead mic or a truly off-camera moment. I am the first to admit that appearances matter a great deal. (For example, I am rarely seen not wearing a bow tie.)
What will really turn IT careers upside down in 2014 is integrating value-creating IT behaviors into every nook and cranny of the enterprise. It sounds simple until one remembers that the history of our industry and profession is one of separation. One such separation that will disappear is the distinction between the technology itself and the behavior that surrounds its deployment and use. In fact, future IT careers will be more behavioral than they are technological. C.P.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".