If it’s true that all publicity is good publicity, then it’s been a very good week for Peter Rabbit. At one stage people were tweeting about the new film at a rate of once every second. I have fond childhood memories of Peter Rabbit because, like many people of my generation, I was brought up reading Beatrix Potter’s books about Peter, his cousin Benjamin Bunny, his sisters Flopsy, Mopsy and Cotton-tail, and their constant battle to avoid being caught in Mr McGregor’s garden.
I’m at an awards ceremony in a marquee, with a glass of free champagne in my hand to calm my nerves. I’m trying not to drink too much because I’ve been asked to present an award myself. I’m a bit nervous because I feel like a bit of an imposter and I’ve never presented an award before. In fact I’ve never spoken in public: not even a best man speech or a funeral oration or anything that involves standing up in front of strangers.
It is 3 o’clock on a Saturday afternoon as Clapton FC kick-off against Wadham Lodge and, as the ball collects a light trail of mud before being booted all the way out for a goal kick, I feel as if I’ve been transported back to the 1970s. The handful of fans around me are not only standing but smoking and drinking. I wouldn’t be at all surprised if one or two of the players weren’t doing the same in the dressing room five minutes earlier.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".