Most of us spend a large part of the day in so many activities that we don’t even keep track. The diversity of diversions in a modern life is staggering. And there is one thing we share in common: constantly making judgments. If there is anything we all do with gusto, it is forming opinions. We don’t like a particular activity, or a person, or a food item, or we do. We are either up for a second helping or we will never try that ever again.
Are you a "wine snob? " Or are you a "wine geek" (which may be the same thing only you don’t want to admit to being a snob. You are way too nice for that)? One sure-fire “tell” of a wine snob/geek is ABC. In parlance, that means "Anything But Chardonnay." For some cluster of reasons, and they all have varying levels of validity, many wine drinkers associate the juice from the chardonnay grape as being beneath serious consideration.
We say this all the time, and the frequency of the thought does not make the sentiment any less true: overall, no town has more activities built around the end of the year than New Orleans. Oh sure, there are events and happenings in other places that are amazing and fun. But many other places take their best shot and then that’s it. Once the Snow Festival is over, nothing’s left to do except head to the mall and sip hot chocolate…straight.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".