A challenging economic climate may itself be galvanising brighter thinking from an industry in which good times tend to entrench an inherent conservatism. A couple of years ago, after all, the appearance of watch dials in various shades of dark blue was seen as enough of a departure to become a serious talking point. But the need to appeal to the flexible lifestyles of younger consumers is likely a stronger factor.
It’s not just the unique architecture and hand-finishing that make aficionados go weak at the knees; it’s the feel. The chronograph buttons, setting off a switching sequence of levers and springs for the timing mechanism, have a soft, smooth click that is as easy as it is precise, and utterly definable to a Lange watch. “It’s a point of pride and it can only be done by hand,” says Tony de Haas, A. Lange & Sohne’s technical director.
Foster, the creative force behind such burnished British landmarks as the Gherkin, Sage Gateshead and the Millenium Bridge, has left an unprecedented imprint around the world; his hits including the majestic Milau Viaduct in southern France, the geometric eruption of New York’s Hearst Tower, and Hong Kong’s airport, a project that involved flattening a mountain and creating an island bigger than Heathrow. He seems to think, live and work on the grandest of scales.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".