The watch rental site Eleven James is making a change. The company is betting that the “sharing economy” format that has grown brands like Airbnb and Uber will not only work for upmarket watches, but also change how the world acquires luxury goods. “We are focusing on what really matters, which is the experience of beautiful things,” said Olivier Reza, the company’s new chief executive. Mr. Reza is well versed in that world.
Five hundred units of each model were produced for sale in the store and on its website; the mechanical version retails for 365 euros ($424), the quartz for €190. Three years in the making, LMM was a pet project of Arthur Gerbi, Merci’s managing director. But to the 32-year-old entrepreneur, the watch represents more: It is style as an act of resistance to these face-paced times, even if that resistance lasts no longer than the few moments it takes to wind a watch.
When Leïla Menchari was but an art student, freshly transplanted to Paris from her native Tunisia, the decorator then in charge of Hermès ’ windows, Annie Beaumel, asked her to “draw me your dreams." Little did Menchari realize on that particular day, in 1961, that she had stumbled onto her life’s work. Today, the stories she tells in her windows for Hermès remain the standard by which all other displays are measured.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".