This is a guest post by Kayla Matthews, a biometrics and technology writer. Since the Internet is foundational to almost every aspect of modern life, we regularly endeavor to make it a safer and more comfortable place to be. A big part of that journey is making our authentication methods — passwords, encryption and biometrics — stronger and more dependable. But biometrics, in particular, have struggled with adoption and an apparent lack of public trust.
Fantastic content can inform people, cause conversions, get readers excited about new products and more. And it’s clear marketers know its value. Recent statistics say 63 percent of B2B marketers and 60 percent of B2C professionals are extremely or very committed to content marketing. Perhaps you’re among them. If so, being aware of the best ways to deliver your content is crucial. Keep reading to learn about five worthy content distribution methods that are on the rise. 1.
Humans spend quite a bit of time judging books by their covers, despite conventional advice not to. A study conducted in Canada set out to determine whether test subjects could make accurate guesses about another person’s socioeconomic status just by looking at their faces. Incredibly, the subjects were able to make such a judgment with a high degree of accuracy. So what might it look like if machines could make similar inferences?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".