Last year was Apple’s triumphant 10th anniversary of the iPhone’s launch. The device that ushered in our smartphone era and truly made the internet mobile was glorified for what it has done for us. It seems, with almost indecent haste, that by January of the following year Apple and its iPhone are no longer the media darlings they have always been but the new villains in our over-connected world.
Cybersecurity is going to be arguably the biggest trend – and threat – in 2018. I wrote that sentence before the shock announcement last week from Intel that all (yes, all) of its processors have two serious security defects that were discovered last year. In fact, all processors contain the vulnerabilities that could potentially make all computers insecure, as they affect chips made by Intel’s main PC rival AMD, and mobile-orientated processors by ARM and Qualcomm.
As Bitcoin surged through $12,000 last week it has ignited a number of debates about cryptocurrencies, not least of which is whether they have reached their mainstream moment and are a bubble that is about to burst. Underpinned by blockchain – which most observers identify as the real star of the show – Bitcoin is on an upward streak this year that has risen as quickly as Steinhoff’s precipitous plunge last week.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".