Fashion loves a party. Iconic designer Paul Poiret allegedly threw the best all-nighters in his Paris atelier—he was doing ’20s-level partying about 10 years before partying became cool in the actual 1920s. Truman Capote’s Black and White Ball at the Plaza Hotel is still considered one of the greatest bashes of all time. And remember the Givenchy bender in that downtown parking garage last fall?
There is no problem Betty Halbreich can’t solve—sartorial or otherwise. Since launching her Solutions personal shopping department at New York’s Bergdorf Goodman four decades ago, the Chicago-born fashion maven has dressed everyone from Babe Paley to Candice Bergen. Generations of women have looked to the 88-year-old for the gift of style, and she never fails to deliver, although it often comes with a smack of brutal honesty and an equally jarring price tag.
New York’s spring party circuit reached a rolling boil this week. And with such a packed schedule of events, fashion’s most oft-photographed were left to wonder, How does one pick the right parties to attend? The answer is simple: find your tribe, and keep things intimate. Monday night was a great example of this. Luxury luggage brand Globetrotter threw a dinner to celebrate its collaboration with Sofia Sanchez de Betak, a globe trotter in her own right.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".