Strong growth in display, video and mobile-based advertising prompted a banner year for U.S. online advertising as revenues topped $31 billion, a 22% jump over 2010 and a new record, according to the Interactive Advertising Bureau (IAB).
LinkedIn on Wednesday announced it had passed an important milestone: 200 million members. The business-oriented social network had reported in its last earnings call on Nov. 1 that it topped 187 million members and had been growing at a rate of 10 million to 15 million users per quarter last year.
LinkedIn now has 175 million members, the company announced on Thursday. In May, the professional social networking service had claimed 161 million members, up from 150 million in February. The company announced the figure in its second-quarter earnings release on Thursday, in which it also reported earnings of $0.03 per share on revenues of $228 million.
B2B marketers are becoming more content with content marketing, according to a new study from Content Marketing Institute. In particular, 62% of the of 1,102 B2B marketers polled said that compared to a year ago, their organizations' overall approach to content marketing has been much more or somewhat more successful.
When the next anniversary or birthday rolls around, you don't have to visit 1-800 Flowers' website to make an order. You don't even have to leave Facebook Messenger. In April, the company became one of the first brands to take advantage of the fact that Facebook had opened up Messenger to branded bots-software that performs automated tasks.
Last September, shortly after Apple announced its support for mobile ad blockers in iOS9, Marco Ament, a developer known for being one of the first Tumblr employees, released Peace. The app, a mobile ad blocker, was a huge hit. But Ament pulled it a few days later.
Rebecca Black's not the only one who thinks there's something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.
Old Spice, looking to maintain the social media momentum that began with its breakthrough "The man your man can smell like" campaign from 2010, is making the leap from tongue-in-cheek advertising to tongue-in-cheek product releases. The product: A bear-shaped deodorant holder.
Pokémon Go has been a runaway hit but also a huge missed opportunity for marketers. While local mom-and-pops have benefited from foot traffic generated from the game, it took a week or so for its publisher, Niantic, to consider adding "sponsored locations" for larger advertisers.
Every four years, the world's top athletes converge to compete on the world stage. For marketers, this year's Games of the XXXI Olympiad, a.k.a. the Summer Olympics in Rio de Janiero, will find them vying in a media landscape that's very different from the 2012 games in London.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".