The Guardian has undergone a design overhaul, which sees a new print tabloid format introduced alongside refreshed and reorganised digital products. Today the new tabloid edition hit news stands, replacing the Berliner format, which has been printed since 2005. The Observer will follow suit, launching in tabloid format on 21 January. Guardian Media Group is citing cost savings of “several million” as a driver for the redesign of the newspaper, which is now cheaper to print.
How do you persuade a client to reject you as their agency? Do you find it relatively straightforward? Or do you struggle with it and find yourself winning pitch after pitch. I spoke with a number of clients about what helps them to not choose an agency. If you’d like to win less business, the following six ways to lose a pitch could be just what you need:So how do you rate? Are these your techniques for losing pitches? Can you add to this list? What else would you say loses you work?
Oxford University Press Education UK has been rebranded by Baxter and Bailey, which says it has taken a “playful, creative approach” to targeting learners, teachers and parents. Oxford University Press (OUP) is attached to Oxford University and has an established reputation as an education leader. Baxter and Bailey says it was brought in to show the breadth of services the publisher now offers. Everything from digital resources, to school improvement programmes and consultative expertise.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".