A schoolfriend spent so much time at Arsenal games, his mum once yelled at him: “You should bloody well move into Highbury.” (She’d had a trying day.) Don’t tempt him, I thought to myself. Wealthier fans saw such fantasies come true in 2005 when flats in the old stadium went on sale. Every other football fan, alas, will have to settle for a little more distance between their sofas and the six-yard box. For sheer number of teams: move to London. Boring! For sheer number per capita: the plot thickens.
What’s going for it? Nobody knows why Hebden Bridge became “Hebden Bridge”, officially the quirkiest/kookiest/koolest/most LGBTQ-friendly/least chain-store-y etc small town in the universe. I have asked. I asked the people in the herb shop on the narrowboat, at the market, on the towpath, at the Trades Club. I asked Urban Boffins in the university faculty I teach in. Nobody knows. It looks like other northern, post-industrial former mill towns: canal, steep valley, Methodist chapels, chimneys...
Easy-peasy: somewhere rich (this week’s column comes via the Research Institute of the Bleeding Obvious). Office for National Statistics figures released in December showed that for a long life, please emerge into the universe in Camden (for women, 86.8 years) or Kensington & Chelsea (for men, 83.7 years). Can’t afford to be born on the most expensive patches of land in the country? Hmm. Have you considered numbers two and three on the lists? East Dorset? The Chilterns? Perhaps Hart, just off the M3?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".