Mark Terry wanted to be like his father, a doctor, while growing up. He asked him one day why he'd chosen to be a pediatrician. Nothing, his father explained, could compare to the reward of knowing he'd been able to help a child lead a healthy life. As is so often the case with the young, Terry forgot his father's message. He forged his own path, one in medicine, but with the goal of being a cardiac surgeon. In medical school, after a rotation in ophthalmology, Terry decided to become an eye surgeon.
As a newborn, Sam McKenney had a normal life for five weeks. And then something went wrong. Experts warned he'd spend his life isolated from the world. He struggled in school. He withdrew. In those dark moments, when his parents stepped up to the fine line separating hope from despair, they feared they'd lose this beautiful child they so loved. And then a children's song, one we've heard hundreds of times, allowed the boy to find within the very thing they'd thought he'd lost.
When Jim Westrick was growing up, he'd stare longingly at a 1956 Chevrolet Bel Air as the owner drove it through Longview. He knew the man, a guy who'd bought the car new off the lot. One day, when he was 19, he noticed a "for sale" sign in the car's window. And that was that. He went home, counted the money he'd saved and closed the deal. "I loved that car," said Westrick, 73, who still lives in Longview.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".