In 1996, Julie Ask took a flight half-way around the world to a remote place in Kenya. She found herself among Maasai warriors dressed in cloth and sandals, as they tended to cow herds and drank the blood of goats. They lived in huts without running water or electricity and cooked over open fire. The experience made a powerful impression on Ask, and she would return to the same spot 10 years later. Her second trip proved to be even more eye-opening.
Old St. Nick’s midnight ride won’t be powered by reindeers but a herd of mobile devices. Let’s hope the elves have been working hard all year preparing for it. Nearly one-third of retailer web traffic comes from phones, Forrester reports. A Deloitte study earlier this year found that mobile devices’ influence on in-store retail sales helped convert $970 billion in sales. Google is reportedly releasing a “buy” button for products on its mobile search engine.
LAKE BUENA VISTA, Fla. — Got Internet-of-Things? No, you don’t. Companies are in the early stages of IoT, and there isn’t a business unit in the world that’s developing new and differentiated offerings from IoT. At least that’s the word from Gartner analyst Alfonso Velosa, speaking at Gartner’s Symposium/ITxpo this week. IoT, of course, is the idea that products will be connected to the Internet and deliver data in real-time to help companies better serve customers and plan for future products.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".