With Amazon.com becoming the go-to place for online searches, third-party sellers continue to flock to its marketplace. At the same time, these sellers are looking for third-party help to sell more effectively on the platform. Swiftwick, an athletic sock company based in Vancouver, WA, for example, recently hired NetRush to help it optimize content, product selection and digital marketing on Amazon Marketplace.
With profits, sales and stock prices declining for many retailers last year, executive compensation for the industry took a hit. A study of major retailers from Korn Ferry found 73 percent paid little to no bonuses to senior executives in 2017 for 2016 performance. Of those surveyed, 35 percent paid no bonus and 38 percent paid only small bonuses to their executives. Only 15 percent of the retailers paid senior executives their target or above bonus amount in 2017.
Dunkin’ Donuts plans to test an abbreviated Dunkin’ slogan and signage, beginning with a store last week in Pasadena, CA, to help make the chain better known foremost for its beverages. The beverage emphasis includes not only hot coffee where it battles Starbucks and other regional players, but also iced and frozen drinks. Strong successes this summer have included the launch of Frozen Dunkin’ Coffee as well as S’mores flavored coffee.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".