"We realize that it can be a confusing world out there with a great deal of obfuscation and "pay no attention to the man behind the curtain" tactics of big beer," he added. Rob Tod, founder of Allagash Brewing Company in Portland, Maine and chair of the Brewers Association board of directors, made his case for why independence matters.
For the first time in eight years, there is new beer atop the list of "Best Beers in America." Two Hearted Ale, an IPA from Michigan based Bells Brewery, has been named the country's best brew, according to Zymurgy Magazine's 15th annual ranking. The survey asks members of the American Homebrewers Association, which publishes Zymurgy, to choose up to 20 of their favorite commercial U.S. beers available for purchase in an online voting system.
As consumer tastes and preferences have changed, Grossman said Sierra Nevada has worked to adapt and innovate in an effort to satisfy beer drinkers looking to experiment across a range of styles. The task is not always easy, he told CNBC. "The 'what's new' and 'don't want to drink the same beer twice' mentality is a little challenging at times for our industry," Grossman said. "Having consumers loyal to a brand is the basis for how beer has been built in this country," he added.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".