Hearst Magazines has 800,000 paying app customers, and 80 percent of them are new to Hearst brands, making mobile devices, including tablets and smartphones, a major new business for the company—and for the magazine industry, Hearst president David Carey said last week at the Mashable Media Summit. And yet, at the same time, mobile remains both a friend and a foe, and print magazines remain the state of the art for certain kinds of media consumption—including young consumers, Carey said.
There’s been an undercurrent for some years now about the decline and even death of print—print magazines in particular—and how the rise of social platforms and Google dangerously undercut the business model of media. Part of that narrative has been that media companies are engaging with the enemy when they use the social platforms, because those platforms are out to benefit no one but those themselves: they’re profit and growth-driven companies bent on domination, not altruism.
Put the brakes on the narrative that says the magazine-media industry is in an inexorable decline. It’s not the case for the people actually on the ground, making this happen. That’s one highly noteworthy takeaway from a new survey of Folio: readers asking their outlook for 2018. Asked whether they anticipate their revenue will grow next year, and if so, by how much, nearly 40 percent of respondents said yes, they do, and by double digits.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".