Andrew Wylie is more or less the Tim Gunn of the publishing world: he's the refined, silver-haired dude who says what everyone else is thinking. It helps that Wylie is a literary agent with untouchable cred — current authors include Philip Roth, Salman Rushdie, and Dave Eggers, while he's got every literary estate from Nabokov to Borges. And unlike Gunn, he has the tongue of a viper.
Tennessee, we need to talk about your reading habits. Online library Scribd teamed up with Parade magazine to reveal the most popular book of every state, and the results are hilarious, depressing, weird, random, depressing, and — what's a good synonym for depressing? — oh yeah, funereal. Not that I was expecting Rhode Island to be all about Ulysses, but let's just say there are way too many vampires on the list and not enough good role models or decent dialogue.
I own The Great Gatsby. Who doesn't? I've read the book multiple times; I've seen the movie(s). I'm most certainly not in the market for an additional copy of The Great Gatsby, and yet, when I heard that Penguin Books' senior cover designer Coralie Bickford-Smith had re-designed not one, not two, but all of Fitzgerald's books in glimmering Art Deco metallics, I had to have another Gatsby. Cover redesigns are a brilliant marketing tactic.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".