If you feel that you have successfully balanced your work life, family and social and everything that is important to you, stop reading this article. If you continued reading, you’re like most people who are often totally consumed by work, forcing everything else in your life to take a back seat. This was not a goal you set, but rather it creeps in over time, sometimes years. You probably have a strong work ethic, sense of responsibility and may even love your job.
I talked with Hernan Lopez, founder and CEO of Wondery, about launching an incredibly successful podcast company -- and what you can learn from Wondery's success. If you’re a fan of podcasts, surely you’re familiar with Dirty John, the true-crime podcast series that was the #1 podcast on iTunes for several weeks.
They say she used a loophole to get into the Winter Olympics in Korea. I say she used ambition, hustle, and grit (and yes, she revealed some absurdity in the process). Meet Elizabeth Swaney, a 34-year-old software engineer recruiter from California, a graduate of the Harvard University Graduate School of Design–heck, a woman who’d reportedly never tried skiing until she was 25–who can now add Olympic athlete to her resume. More to the point, she can add it to her LinkedIn profile.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".