A new film about Hedy Lamarr claims that behind the iconic celebrity was a woman who struggled to be recognised as a scientist. Known as the ‘most beautiful woman in the world’ and a Hollywood film star, she was cast by Louis B. Meyer and Cecil B DeMille. She married seven times and had even more lovers, including actor Spencer Tracy and JFK before – she insisted – he was President. Disney’s Snow White and Cat Woman were both based on her iconic dark-haired, pale-skinned look.
We watch in awe. We gasp, we cry, we cheer, we laugh, we go “Wow!” We close our eyes. We force them open again and glimpse the trapeze artist reaching out one powdery hand for the rolling bar. There’s a moment we think she won’t jump, that she’ll stay on the small platform two storeys above us, that the trapeze will swing back empty high across the ring, back and forward with no one riding it. But the girl in the sequins and tights reaches forward, grips the bar with both hands… and soars.
How social media channels like Facebook have become “the CNN of envy”There was a note pinned on my flatmate’s door in our student apartment at Dartmouth College, New Hampshire, USA: ‘Gone to a party. Having a great time.’ I remember that note because of its confident promise of enjoyment. How could my flatmate have known they were going to have a ‘good time’ at the party before they had even arrived?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".