Everyone is familiar with the autistic child lining up his toys or food or some other object. But did you know that making lists is a kind of “lining up”? Well, list-making was the kind of lining up I did as a child. I made lists of sharks, drew pictures of sharks and fish in panels and labeled them (thus making visual lists), and I made lists of orchids. Whatever was my obsession at the time, I made lists of them. But here’s the funny thing–I haven’t actually ever stopped making lists.
I want to make it clear that I consider there to be a difference between the ideas of equality and egalitarianism. While many use them interchangeably, I consider them to be almost opposite concepts, even as they are not unrelated to each other. In fact, the word “equal” has become so abused that the few people who do in fact believe in true equality have begun to disabuse themselves of the term.
We want to live in a Potemkin village. Indeed, we all live in our own Potemkin villages. Everyone else’s schools are terrible, but our local school is awesome. Police in other towns are corrupt and abusive, but our police are awesome. Politicians in other cities or states are corrupt and pass bad legislation, but our politicians are following the will of the people. Indeed, this is how you can have such low approval ratings of Congress and yet have almost everyone reelected.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".