Just over a year ago, one of the biggest companies in India — Reliance Industries — did something incredibly brash and bold: It launched its own mobile network called Jio, despite having no previous experience in the telecoms sector. (At the time, its strengths were in textiles, energy, and retail). Since then, it has led to what can only be described as a mobile revolution in India, one that will only accelerate in 2018. What did it do that was so dramatic?
In all the conversations I’ve had with product and editorial teams working on voice within news organizations, the biggest issue that comes up repeatedly is discovery: How do users get to find the content, either as a skill or app, that’s available to them? With screens, those paths to discovery are relatively straightforward: app stores, social media, websites. These are tools most smartphone users have learned to navigate pretty easily.
For the next six weeks, I'll be a Knight Visiting Nieman Fellow at Harvard. Here's the original pitch I put together last year:I'll be documenting how the project goes over the next six weeks, including any insights and changes in direction I take based on what I learn.
Businesses in the US complaining about the new @WhatsApp Business app. They don't get it is really aimed at emerging markets where a WhatsApp number is the only contact small businesses have https://t.co/IMmA0hwhIK
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".