In 2005, Nickelodeon broke the mold of its traditionally children-focused television series when it premiered Avatar: The Last Airbender, a culturally diverse, family-friendly animated show set in a fantastical world. Created by the imaginative duo of Michael Dante DiMartino and Bryan Konietzko, the story of the young Avatar Aang and his fight against the Hundred Year War brought on by the Fire Nation was a visually splendid adventure that was just as exciting as it was inspirational.
When Robert Kirkman and Frank Darabont approached AMC with the concept of a Walking Dead television series, it was with the prevailing idea that the show would depict what happened to zombie movie protagonists after the credits rolled and they were forced to live in a world overrun by the living dead. A lot of things have changed since the first season of the series.
In a television landscape anxious to compete for the attentions of viewers, networks often give the go-ahead on some questionable series that get left in the graveyard of forgotten shows. Despite reaching millions of households and throwing cash at weeks of marketing, spinoffs don’t always resonate with their intended audiences. For the networks, the decision is an easy one. If a show is a hit, why not extend its shelf life by giving a secondary character a chance in the spotlight?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".