Mark Godden explains why a router could be your best ever investmentThe sign industry has become increasingly print-centric and I think that’s happened for reasons that ought to be fairly obvious. For one, the underlying growth of the market for printed and applied products has been strong, and two, the cost of entering the fray is very reasonable. On the way to further growth though, a sign company’s trajectory should, in my view, intersect at some point with a computerised router. I love routers.
The Sign & Digital UK team at Faversham House has announced the launch of ‘Sign & Digital Explains’, an area on the show website that hosts downloadable practical articles on topics of interest to visitors from across the sign and display sectors. The first two such articles, ‘Dye Sublimation & Heat Transfer Printing: From start-up to specialisation’ and ‘A guide to wide format digital textile printing’ set the standard for a series of scheduled reports and news throughout the year.
Antalis has introduced a brand new identity for its popular Academy training facility, that sees it transitioning from the ‘Digital Academy’ to the ‘Antalis Academy’, in order to more accurately reflect the expanding breadth of the education on offer. Now in its sixth year, the Academy was originally conceived to provide an internal resource for employees seeking to upskill in digital media, but due to popular demand, the facility was subsequently opened up to customers too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".