Millennials have become a much maligned generation — they’re either living in their parents’ basement, or spending too much time playing video games, or unable to buy a home because they’re spending too much money on avocado toast or delaying marriage, aka “failing” to reach the traditional markers of adulthood (hey, maybe those markers need to be changed?) or all of the above.
A few years ago a friend who hunts to feed his family shared a letter published in his local newspaper. Hunting season had just begun and the letter writer was outraged — why couldn’t hunters buy meat from the supermarket like everyone else? I was reminded of that when I read about Mark Thomas Dickinson, the Tiburon man who fatally shot a fawn and its mother — an accident, he says — that were eating his greenery, and the outrage it sparked. There were so many other ways to scare them away.
I was married for 14 years. The marriage produced two amazing young men. Nine years ago, it ended in divorce, and their dad and I have co-parented well. A friend recently called me to task on why I am so resistant to calling a marriage that ends before death a failure. What’s wrong with the word “fail,” she asked. OK, I get it — don’t we all fail in many ways and on many levels? What’s the big deal with failing? After all, we learn a lot from failure.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".