It’s interesting how this topic turned into a 3-part series…In Part 1 I shared the plain truth about the rate at which I created content for my business. To be honest, it makes me cringe when I think about it. I went from being consistently visible and building a pretty good fan base for someone just starting off. From there my content took a nosedive. I went from creating content and showing up everyday to creating sporadic bursts of content or nothing at all.
Part 1 was a touchy article for me. I broke open and shared my lapses in the rate at which I create content for myself. I was a complete mess. I went from being super enthusiastic about creating content and showing up like crazy to disappearing for weeks…and then months. The only time I showed up was when I was so sad and when I was in the mood of showing up. I remember when I just started my business, I showed up everyday – even on weekends. As at that time Facebook was my jam.
I was never really a music person. Although I listen to some songs and have my favorite bands, listening to music was not my jam. Podcasts literally changed my life. As I listened to them, my mind opened and I learned more than I think I ever would if I spend the same amount of time listening to music. I had valuable information being pumped in to my ears. I started listening to podcasts during the height of my entrepreneur journey.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".