“Who’s the best company to buy from?”“Why should I buy from this brand — can I even trust their service?”If you’ll understand your customer’s thought process — through the campaigns you run — chances are high you’ll win their hearts, convert them, and drive growth for your business in no time. And this isn’t that hard to do. Sometimes, you only need to see how something affects you to understand how it would impact your target customers.
It happens all the time. You spend hour after hour building a website that people will love and buy from. Then you launch – with your expectations set pretty high – only to hear nothing but the infamous crickets at the end of the day. However, if this is something you’ve either experienced or are currently experiencing, know that you’re not alone. WordStream reports an average of only 2.5% conversion rate across a range of industries.
When you want to impress clients, or neighbours, friends, or relatives, for that matter, you don’t forgo a shower, pull on some rubbish clothes you wore yesterday to give the dog a bath and clean up the house, and then invite people over to get a taste of your exploits. No, you freshen up, dress smart, and make sure your attitude is upbeat and you’re ready to shine. What are the vital things you need to keep in your business mind when prospecting for clients?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".