Most people pass by 80, The Strand without a second glance. There is no sign that this is the Strand entrance to what used to be called Shell Mex House, with its dramatic frontage on to the Thames, until the oil industry moved out in the 1990s. The reason for that is that the entire front of the building on the Strand side, not just the facade, hosts the remains of the 1,000 room Hotel Cecil, once the biggest and most sumptuous in Europe and quite possibly the world.
Victor Keegan is a former leader writer for the Guardian with great knowledge of technology and economics. He also knows a lot about London, including bits of its past that most of us don’t notice. This article is the first in a series about such bits. The Supreme Court, Britain’s highest court of appeal, looks boldly out over Parliament Square.
The march of the mobile goes on and on but it is now taking off in a new direction with goodness knows what consequences. Until recently, the mobile phone's distinguishing feature was its ability to gobble up competing products in a way that no other consumer product ever has. I used to keep a tally of all the products that could have been sold separately but which have been cannibalised by the mobile: cameras, calculators, books, video cameras, music players, satellite navigation and so on.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".