Mention “nudists” to the Australian public and you’re likely to get bemused grins or a horrified cringe. In Sydney, a group of nude bushwalkers known as the “Fat Canyoners” strip off common misconceptions about nudism and reveal the appeal of going bare to nature. Summer is the perfect time to go bushwalking in Australia. Minty whiffs of eucalyptus perk you up as you trudge along the trail, while golden rays of sunshine peek through the canopy of trees to warm every inch of your skin.
When I told my colleagues that I was planning to share a few more #tipsforPRpeeps, one of them instantly chimed: "First thing I always do? Delete e-mails that don't concern me." Now that wasn't exactly a tip... but more of a reality check. So how on earth does someone in PR come up with a relevant pitch AND strike a good relationship with media? I shared some insights in the prelude to this article: 5 Tips for PR PeepsAnd hopefully, these five additional tips will help you seal the deal!
Hardly a day goes by in the newsroom without hearing a frustrated sigh...Or an abrupt "No thanks, bye". More often than not, these exclamations arise in response to painful pitches. Before I go on, let me say that I do appreciate the work that goes into PR. With many friends in the field, I know their struggles. Their brilliance. Their punishing hours. They tell me stories of "nightmare" journalists and editors... and I trade tales of terror from the other side of the fence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".