“Here we all are, at the edge of the world, at the same moment, heading in the same direction, for the same reason.”That quote from oft-resurrected eye-patch hobo Beric Dondarrion from the end of last night’s Game of Thrones was directed at those assembled at The Wall, preparing to set out into the great, frosty unknown. But he might as well have been talking to us, all of us, the people who have been watching HBO‘s bloodsoaked tale of incest and dragons since season one.
“Men shit themselves when they die” is a lesson that Bronn learned at just five-years-old, but it’s also one David Benioff and D.B. Weiss were clearly taught in Fancy Lad school. When those dudes decide to put on a battle, they put on a goddamn capital-B Battle; not a delightful night of swords and sorcery at Medieval Times, but a soil-your-britches scream-fest covered in mud, blood, and the guy to your left’s entrails. War in Westeros is gross. It is unpleasant. Men shit themselves.
You can lob valid criticisms like fireballs toward Game of Thrones all day long but my goodness, does this show know how to pull off an impressive battle. This has been true since season 2’s “Blackwater,” but became gospel somewhere around season 4, roughly the same time HBO decided to give each episode the same budget as every Curb Your Enthusiasm combined.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".