DentsuX Melbourne’s head of strategy Eaon Pritchard has been appointed to run strategy for UM Melbourne. Pritchard spent the past 18 months at the recently rebranded DentsuX and was previously head of strategy in Melbourne for the now-defunct King Content. In his new role Pritchard will report into UM Melbourne general manager Gareth Nicholls. UM Australia CEO Fiona Johnston said the hire would bolster UM’s human and data intelligence capabilities. “Intelligence is nothing if not humanely applied.
The managing director of Starcom Melbourne, Peter Toone, has resigned and will leave the agency at the end of the year. The agency is currently searching for his replacement. Toone has been with Starcom for 11 years, working in roles including account director and group business director. He was appointed as Melbourne general manager in 2012 before moving into the managing director role in early 2016.
FMCG brand Sanitarium’s media strategy, planning and buying will be conducted by independent agency Slingshot after the company evaluated “a number of alternative agency options”. Mumbrella understands the food giant’s media account was previously held by Carat. Simon Rutherford, CEO of Slingshot, said securing an account such as Sanitarium was “extra special”. “Sanitarium has a number of iconic brands in stable that are household names, brands including Weetbix, Up & Go and So Good.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".