Debt undeniably takes a toll on the borrower. I have given many talks on this particular subject and the one thing I always tell my audience is that one only gets out of debt by paying it off. You clear your credit card balance by paying it off. Same thing with a car, Sacco, personal or business loan or a mortgage. You pay! So the challenge most of the time is how to get the money to pay it off. Again, this is fairly straightforward; cut your expenses or find a way of generating more income.
This has been a challenging year for a lot of people in business. If you were a fly on the wall during many conversations, you would hear versions of how hard things are. We thought getting through the August elections bring some normalcy back it still looks challenging, given we are going back to the ballot. This has meant delayed spending by clients, as well as delayed payments; contracts have put on hold; the overall ‘wait and see’ attitude has not helped pay bills.
You are probably one step away from a financial disaster. Yes, I’m talking to you reading this. You’re probably a few shillings away from poverty. If your employer fails to remit your salary next month, what will happen to you? What if there is a major illness in the family that drains your finances? What will one month in hospital do to you? What will happen if you lose your job? What if your business falls apart? What if your spouse dies or you get separated? Or if one of you loses your income?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".