Authenticity--that is, truthfulness or showing who you really are--is more important in business than ever. That's because, setting aside the customer demand for good ethics for a moment, business leaders want a realistic picture of whether the people they hire are going to fit well into the company culture and vision.
When you walk into your office every day, you're probably not thinking about rock 'n' roll. But if you're really after success, maybe you should be. That's according to Heather Stern of Lippincott, which has offered guidance to major brands like Coca-Cola, Starbucks and Samsung since 1943. Stern is in a unique position with Lippincott in that she serves as both the chief marketing officer and chief human resource officer (chief talent officer).
Thanks to the Internet, the days of being forced into a physical classroom to learn are long gone. But the new standard--online classes--still might not be the ideal solution if you're looking for education that will launch or advance your career. If you haven't considered online tutoring instead of (or at least, in addition to) online classes, here's why you should.
The perfect reminder as we prepare for Black Friday and the entire holiday shopping season! Focus on what counts as you sit with your loved ones this Thanksgiving, and no, you won't regret taking the time for the extra hug. https://t.co/em7qo7b8B7
Wishing everyone the very best for this Thanksgiving holiday weekend--I am incredibly grateful not just for those who believe in me, but for the enormous opportunities I have had to connect and learn through this entire year. Be safe, be kind and have fun!
#TheBeatles' Lennon and McCartney found incredible balance by literally playing off each other. Each department or individual role in your business can complement the others in the same way. Here's how. https://t.co/RO93oJPXQT@Inc
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".