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Articles by Warren Knight
0 Shares 0 Shares × As I revealed in my very first blog this year, thinking digital first is your number one priority for your marketing. The good news is that there are some great tools out there to help you. Understanding SERPS, how they work, and how you can exploit that can take you a long way.
Is Artificial Intelligence the Future of Business?
0 Shares 0 Shares × Artificial Intelligence (or AI) remains a much misunderstood technology, and many business leaders (perhaps you among them?) are either wary of it, or simply don’t yet see how it applies to their business. That’s partly because there are so many myths and half-truths being circulated about AI that it’s hard to separate the real from the fanciful, and the positives from the negatives. But make no mistake, AI isn’t all about robots and driverless vehicles.
How-To Attract Online Visitors And Generate New Leads
0 Shares 0 Shares × If blogging is part of your digital marketing strategy (and if it’s not, why not?) you’ll know how time consuming it can be. How can you know if the time you invest in sharing your knowledge and expertise via your blog is paying off? I’ve been blogging for 10 years and written over 1,000 blogs and won numerous awards, and it’s a vital part of my content marketing.
0 Shares 0 Shares × What do bees have in common with teams in the digital workplace? When I’m talking to leaders in business, it’s often helpful to use analogies to help them relate to workplace challenges and look at things from an alternative angle. And since moving to the countryside a couple of years ago, I’ve found observing my 50,000 bees particularly thought-provoking. Watching bees is a humbling experience.
Digital Leadership Design Thinking Methodology 101
Through my leadership training, along with a survey of business leaders, I have found that changing culture is the No.1 driver of digital transformation. The next most important element of change is the acquisition of new talent, to drive forward and future-proof a business. And key to attracting the best new talent is a business culture built on innovation and Design Thinking. Why is Design Thinking crucial for digital leaders driving through change or transformation in a business?
Here’s the most important thing digital leaders get right
Did you know Warren Knight, the author of this piece, is speaking at TNW2020 this year? Check out their session on ‘What’s next for the digital-first mindset?’ here. Before we go any further, I’ve said this before, but it’s the single most important thing I want you to understand, so I’m going to keep saying it. Total successful digital transformation isn’t just about the technology. It’s about people.
What beekeeping taught me about digital leadership
Did you know Warren Knight, the author of this piece, is speaking at TNW2020 this year? Check out their session on ‘What’s next for the digital-first mindset?’ here. What do bees have in common with teams in the digital workplace? When I’m talking to leaders in business, it’s often helpful to use analogies to help them relate to workplace challenges and look at things from an alternative angle.
How-To Attract Online Visitors and Generate New Leads
If blogging is part of your digital marketing strategy (and if it’s not, why not?) you’ll know how time consuming it can be. How can you know if the time you invest in sharing your knowledge and expertise via your blog is paying off? I’ve been blogging for 10 years and written over 1,000 blogs and won numerous awards, and it’s a vital part of my content marketing. So I found this survey of bloggers and blogging by Orbit Media really illuminating, and picked out some of the highlights for you.
How To Build a Business Website in 2019
Are you happy with your website? It is a very simple question, but the answer will be a lot more complex. You might be saying; “Yes, but I know I need to spend more money to make it better”. Or; “Yes, but it is the new year, and things are a bit slow which is to be expected”. Regardless of whether your answer is a “no” or a “yes, but…” there are always things you can do better when it comes to your website.
The Ultimate Facebook Playbook For Beginners
Did you know that on average, people access Facebook an average 8 times per day? The power of Facebook is clear. It is “The Social Network”. Facebook has the largest social network usage, and even knowing this, it hasn’t always been a favourite network of mine. Truthfully, it was always my least favourite social network up until 2015. And here’s why.
Is Artificial Intelligence the Future of Business?
Artificial Intelligence (or AI) remains a much misunderstood technology, and many business leaders (perhaps you among them?) are either wary of it, or simply don’t yet see how it applies to their business. That’s partly because there are so many myths and half-truths being circulated about AI that it’s hard to separate the real from the fanciful, and the positives from the negatives. But make no mistake, AI isn’t all about robots and driverless vehicles.
The Ultimate Guide to Google SERPs Optimisation
As I revealed in my very first blog this year, thinking digital first is your number one priority for your marketing. The good news is that there are some great tools out there to help you. Understanding SERPS, how they work, and how you can exploit that can take you a long way.
Social Media Planning: How To Create A Social Media Plan In Under 30 Minutes
Creating content for your social media platforms can be time consuming enough, so why spend more than you need on planning how to use it? It is important to have a clear idea of how and when you want to distribute content on your social media channels, but it is also imperative that it doesn’t sound contrived. Not only that, but due to the ever expanding and changing nature of these networking sites it is easy to become inundated with it all.
Top 10 Free Social Media Monitoring Tools
Juggling many social media accounts across a multitude of platforms can start to seem like an impossible task. In order to stay active, engaged and relevant with your audience along with still making time for your personal life can be a tricky balance to strike. Fortunately, there are many sites available that can help you do just that. My reigning champion, the site I have used to manage my social media platforms for 8 years, is Hootsuite.
Why Is Email The Most Effective Digital Marketing Technique?
Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter? Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting using email for marketing 10 years ago, I’ve sent over 1 million emails, using MailChimp, Active Campaign and now InfusionSoft, with great results.
How To Fix A Broken Digital Marketing Strategy
There have been many times in my career where I have had to sit down with my team, and really analyse our digital marketing strategy because it is just not working like it should or like it did in the past. Regardless of whether you are a small business owner, corporate or professional working in the marketing industry; there comes a time where you have to fix something that is broken in your marketing strategy.
Why Is Relationship Marketing So Important In The Digital Age?
I often get asked about my “marketing secrets” and how my audience are so engaged with me on a regular basis, especially on Social Media. It’s never just one thing. It’s the combination of a number of different nurturing and relationship-focused strategies that I put in place. A huge part of my marketing is based around relationship-building, and I have found this to be so important especially in the digital age.
My Website Got Hacked: Here’s How I Fixed It
There are certain things you hope don’t happen to your website. You hope that you don’t get spam comments, or that your server has an outage. You hope that all of the functionality works at all times, and that it can be viewed on all devices without any bugs. The biggest thing you hope (and pray) for, is a clean and secure website. Whilst we do everything we can to keep our website secure, hackers and bots are far more intelligent than ever before. They always find a back door.
How Artificial Intelligence Enhances Personalized Communication
I remember when I first heard the phrase “Artificial Intelligence” and how distant I was from giving it true meaning. At the time, the digital world was growing at a relatively slow pace, and I didn’t think that the online world was advanced enough to give Artificial Intelligence the time it deserved. Today, consumers have evolved, and expect more from the businesses they choose to interact with online.
Here’s Which Social Network Has The Best Community For Your Business In 2018
When it comes to Social Media, there are always moving parts, and changes in the way they work, and how they are used. Just this week, a new social platform by the name Vero hit the headlines for growing to three million users (from under half a million) in the space of just a few days. I want to delve deeper into the 9 most-used (and loved) social platforms, and share some interesting statistics, and facts to help you decide what social network has the best community for your business in 2018.
What Are People Saying About Your Business?
As a business owner, it is so important that you are monitoring your online reputation, and understanding what is being said about your business both in a positive, and negative light. Have you heard of the phrase “social listening”? This is all about monitoring all social channels for mentions about a specific phrase, business, or product. Listening to everything being said about your brand online may seem overwhelming.
What To Expect From The Digital World In 2018
That’s a lot of people. A lot of searches and a whole lot of online communication. The beginning of a new year, for me, is all about understanding change. Add to that, what to expect over the coming months.
How To Make Professional Images, Infographics and Presentations Online
I remember writing the first edition of Think #Digital First in 2014, and bringing together a list of amazing tools that have helped me grow my business over the years. When it came round to writing the second edition last year, I noticed that there were a number of tools which were no longer available. As well as this, I also realised that there were a some of the tools I now use on a regular basis that had yet to make an appearance.
Why CEOs Must Embrace Social Media In 2018
What is even more surprising is that 30% of consumers want to support brands online but cannot do so, if a business is not embracing social media. When I work with business owners and CEOs I notice that there is a huge disconnect. The disconnect is based around connecting with customers online. Staff are often not aligned with the value proposition of a business.
Make Think Digital First Your Mantra in 2018
I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be for 2018 for my Warren Knight website. I then turned to Feedly to look at what kind of content people were sharing around the new year, and realised that they all had one thing in common; digital.
10 Free Twitter Analytics Tools For 2018
For my first piece of content in 2018, I wanted to write about my favourite social network. As you may know, Twitter is the social network that I am most engaged on. I have over 34,500 followers, and have been growing my Twitter audience through the use of a number of different tools. Some of the tools I am going to share with you below, have helped me analyse what works for me on Twitter.
Finally: Instagram Users Can Now Follow Hashtags
Instagram is the social network where hashtags are the most powerful. Posts with at least one hashtag have 12.6% more engagement than those without. I have been hoping to write an article about this for a very long time. You can often find that social networks are always changing very minor parts of their algorithms but ignoring what their users want. Instagram announced in a blog post that hashtags can now be followed in the same way that users follow each other.
How To Future-Proof Your Business in a Digital Age
I have had a very busy couple of weeks, as I am moving house. I have also had a lot of clients all over the UK, and when travelling to these clients, there was something I noticed. As I was sat on a 2-hour train going to visit a client of mine, I looked up from my computer, and saw that the train was extremely busy. I looked at the people on my train. Every single person was either on their phone, or on their laptop. It didn’t matter what their age or gender was, they were on a piece of technology.
The Need To Know Social Media Trends For 2018
We are heading into the last month of 2017, and the year has flown by. So much has happened in 2017, especially when it comes to Social Media Every year I like to talk about Social Media trends for the following year, just like I did with my 2017 trends. The below seven trends are ones that I personally believe will be shaping the way customers communicate with brands, and how brands are going to utilise Social Media to market their products/services.
How To Maximize Your 280 Characters On Twitter
As you may know from a previous article, or from the engagement online around this topic, Twitter has released its long-awaited character upgrade. Instead of the constricted 140 characters, we, as Twitter users, now have an extra 120 characters to play with. This means that we can do a lot more and most importantly, say a lot more with 280 characters on Twitter. The most obvious change here is that you gain 120 characters to use when engaging so in total, you have 280 characters on Twitter.
8 Amazing Facts I've Learned About Marketing For 2018
It was almost a year ago that I wrote an article on 2017 Social Media trends but it feels like it was just yesterday. Doesn’t time fly? Although time flies, so much does change and evolve online, and as I have grown as a digital transformation expert throughout 2017, I have learnt a lot.
A Day In The Life Of A Social Media Manager
Just over nine years ago, I ran my first Social Media campaign. Every since then, it has become a part of my day-to-day life, especially over the last few months. The online world, and Social Media in particular has evolved so much, and I have found that businesses are being left disappointed with their efforts when either working alone, or outsourcing to an agency.
How To Use Gmail Inbox Add-Ons To Be More Productive
Just last week, Gmail made a huge change to their inbox, and one which I am fully on-board with. There have been many times where I have needed a Gmail add-on/extension to help me become more effective with my emails, and now it’s all in a click of a button, in one central place. I have been waiting since earlier this year for Google’s announcement to come into play. Google has now introduced add-ons from third-party developers whereby the integration happens immediately.
How To Start A Professional Public Speaking Career
It’s 5:23am and I am staying away for the night. I woke up to the sound of FaceTime. It was my wife, and my baby girl calling me for a chat, and to make sure I was a part of the morning routine of singing the “say hello to the sun” song, even though I wasn’t there with them. After the FaceTime, I have my morning cup of tea and, I’m both more nervous, and more excited than usual.
7 Best Practices For The Perfect URL Structure
.I was recently delivering four social media workshops at the International Jewellery Show over two days, and after helping entrepreneurs go through a digital Transformation, I had more than one person ask me about websites and in particular; URL structure. After building several websites over the last 10 years, I have realised that URL structure is an important piece of the puzzle when look at what makes a successful website.
10 Tips For Successful Online Brand Building - Brand Quarterly
The way you build your brand online will shape not only the perception of your business but also how you make money. Having a strong personal brand is vital for a business leader, and when connecting with your community online, you need to be front and centre. Trust and authority come hand in hand, and a faceless brand has neither. Your brand will be determined by your character traits, knowledge, capabilities and how you express yourself online.
3 Ways You Can Generate Backlinks To Your Website With Pinterest
This means that the time you spend on creating a post inside of Pinterest will have a longer viewing life than a post you create inside of Facebook. The reason I wanted to share this statistic with you is because Pinterest is one of the most engaging social networks with over 150 million active users and one which I use on a regular basis to generate backlinks. Backlinks are still a huge piece of the SEO puzzle and do help generate organic traffic, and increase search engine rankings.
How To Make A Website: Step-by-Step Guide For Beginners
Having a website is so important, regardless of whether you are selling a product/service based in a specific location. Being able to reach a large number of online consumers can be somewhat achieved through various digital marketing avenues, but having a website, and understanding how to make a website will bring everything together, and be used as a place for you to build your identity, trust and authority online.
8 Tips On How To Steal Customers With Google In 24 Hours
That’s 3.5 billion searches per day, and 1.2 trillion search per year, worldwide. What major shift have you made in your business to generate traffic to your website? The reason I ask you this question, is because I went through a huge change in my business, and because of going through this, I was truly able to understand how to steal customers, generate more traffic to my website and generate more leads and sales. This change was a digital transformation.
I Let AI Design My Logo…
Since the end of 2016, I have been keeping a close eye on Artificial Intelligence, and the advances that are being made in machine technology. This is the second AI-focused article I have written over the last two months because I find it absolutely fascinating, and interesting to see how customer interactions will change.
The Digital Transformation Battle Between Sales & Marketing
A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start of 2014, I have been going through a digital transformation. Whilst I still use the same forms of online and offline marketing including networking, events, email marketing, PPC, and social media, I have understood more from my audience what works for them, and have changed the way I connect with them.
10 Powerful Ways To Get Your Brand Noticed Online
Getting noticed by your target audience online can be extremely challenging, especially as a small business competing with larger companies that have already built trust and credibility online. I want to share with you 10 powerful ways you can get your brand noticed online, as well as a very special “challenge” I am going to be running from the 1st August that will help you build your brand online through the tools that I have personally used to grow my business.
3 Ways You Can Build Your Twitter Following In 24 Hours
Now more than ever, you need to be looking at ways you can build trust online. Part of building trust is having a strong online following who are your brand advocates. Twitter, for me, has been my strongest online community, and a place where I do have thousands of brand advocates who engage with me on a daily basis, and share my content. How would you like to do the same? Here are three ways to build your Twitter following in just 24 hours.
Quick And Dirty Guide To Using Twitter For Business
Twitter is a social network that I have been using for many years, and have built a strong following that both trusts me as an influencer, and engages with me online. I know that Twitter does not work for everyone, but if you know that your target audience are actively using Twitter, what are you doing to reach them, and engage with them so that they become customers of yours? I wanted to share with you a guide to using Twitter for business.
Get To Know Your Social Media Visitors
Connecting with prospects online has evolved. It used to be enough to just send a tweet, post a Facebook status and share a few photos with your Social Media visitors. Now, creating content that connects is most important. Sharing content online has been the number one traffic driver to my website over the last twelve months. Whether this is through blogs, webinars or other pieces of content, it’s still content but… It wasn’t always this successful.
The Step-By-Step Guide To Writing A Small Business Blog
According to Traffic Generation Cafe, once you write between 21-54 blog posts, you actually increase traffic by up to 30%. The above statistic is extremely important because it shows how influential blogging can be, especially when you create more content on a consistent basis. Standing out online can be difficult, especially as a small business.
How Influencer Marketing Helps Boost Your Business Growth
Influencer marketing is here, and it’s more prominent than ever as 65% of brands spent more on influencer marketing in 2016 than they did in 2017. As the concept of Influencer Marketing is still relatively new, I wanted to write this piece of content to give you a better understanding around exactly what it is, and how you can use Influencer Marketing to boost your business growth online. The idea is to have people who are influential online spread the message about your business for you.
LinkedIn Finally Gets "Personal" With Remarketing And Beats Facebook
As someone who has a business that is B2B, I have found that LinkedIn has been the most successful Social Media revenue driver. I use each of the main social networks, as well as Google to promote my business, but since the beginning of this month LinkedIn has become my NBF (new best friend). Because the way I can market to my potential customer has become more effective and intelligent.
7 Discreet (But Effective) Ways To Get Noticed On LinkedIn
Standing out on LinkedIn can be a very difficult task, especially as you’re having to compete with hundreds of millions of users looking to achieve the same as you are on LinkedIn; sales. As someone who has been using LinkedIn for the last 10 years, I have learnt how to use the platform to my advantage, and I want to share with you 7 discreet ways to get noticed on LinkedIn that are extremely effective.
The Small Business Guide to Google Analytics
Google Analytics is one of the most effective tools for measuring various different metrics, and I use this tool for my Warren Knight website and Think Digital First website. As a small business, how many times have you gone into Google Analytics, but were unsure of where to look, or what metrics to measure for success? I am going to be sharing with you my Guide to Google Analytics, with a breakdown of WHY you should be using the tool, HOW to set it up, and HOW to get data out of it.
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