Many companies effectively limit their own revenues by taking a passive approach to sales. Rich Isaac, President and CEO of Sandler Training, a sales consulting firm in Hauppauge, NY, suggests 4 ways CEOs can proactively increase sales in their companies. He has helped executives analyze and strengthen their selling systems for 20 years. He is the 2016 winner of the David H. Sandler Award, the global training and leadership organization’s highest honor. 1. Create a strong sales system.
When Chris McCann’s big brother Jim bought his first flower shop in Manhattan in 1976, Chris, then 15, helped out on weekends, learning the floral business even as the older McCann began to transform it. Chris was named chief executive in July 2016; Jim continues as executive chairman. Contributing Editor Warren Strugatch caught up with Chris to find out what it’s like to succeed one of America’s iconic marketers.
When Pilgrim State Hospital opened in Brentwood during the Great Depression, it was set up to provide not just housing and treatment for the state’s surging population of schizophrenics but to distribute government-issued substitutes for family and community. Institutions like Pilgrim, Central Islip and Kings Park were self-sufficient communities equipped with power generators, vast kitchen facilities, burial grounds and acres of farmland for patients to cultivate as therapy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".