More than three dozen professional communicators at the National Association of REALTORS®, including the staff of REALTOR® Magazine, strive daily in all of our platforms, from print to podcasts to videos to e-newsletters, to bring you timely and actionable information. Our aim is to share in plain language how the association advocates for you and to provide insights that you can leverage to fuel your business.
You’ve surely heard the buzz about how artificial intelligence, virtual reality, and drones are on the verge of transforming the real estate business. Ever-evolving technology engenders as much excitement as anxiety for many in the industry. But one broker-owner in Fort Wayne, Ind., isn’t paying much attention to the predicted upheaval. Jacob Feichter VIII is too busy working his territory and building relationships in the ways that have worked just fine for him for the past 80 years.
When residential real estate practitioners ask Tim Blair, CCIM, CPM, how they can get involved in the commercial side of the business, he typically responds with a query of his own: “Do you know the difference between residential and commercial real estate?” he asks. Because many do not, he suggests that newcomers co-broker a few deals with a local commercial practitioner to see what’s entailed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".