Celebrities and editors open the public eye to aspirational looks. But the real fashion must-haves anymore are imagination, instinct and an Internet connection. "The trend is the focus on personal style and how you put yourself together," said Sasha Charnin Morrison, fashion director for Us Weekly. "The blogs covering street style are where people are looking for day-to-day inspiration."
LA entrepreneur Oded Noy knew he and Paul Bricault had found the space for their startup accelerator, Amplify, when they heard the back story of the Venice property near Windward Circle, where boats plied the canals in the early 20th Century. “At some point they paved the canals and there was an amusement park,” Noy said, pointing to Venice founder Abbot Kinney’s vision for a resort. “The building where we are now is where you boarded the roller coaster then. It was so perfect.
One of the original street-style bloggers, Garance Dore is also one of the most successful. With unwavering warmth, she has parlayed the appetite for her perspective into a Vogue Paris column, collaborations with Dior, J.Crew and Tiffany & Co., and front-row seats at New York Fashion Week. She has more than 280,000 Twitter followers, a staff of six and a book deal. A native of Corsica, Dore began her blog in 2006 in Marseille as an outlet for her illustrations.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".