Two days. Bright lights. 100,000 screaming fans. All the elements of a full-blown rock festival are in play at a typical ESL eSports tournament—but think joysticks instead of guitar picks, and Mod Skins over mosh pits. This is the world of eSports today, where millions of young, fervent fans spend 40 minutes per session on streaming Twitch and Facebook Live watching professional gamers cross controllers in League of Legends and Dota 2.
In the wake of yesterday’s CNBC report of a potential Toys “R” Us finance restructuring—and buoyed by recently announced LEGO layoffs and weak summer box office performances—US toy stocks from the likes of Hasbro, Mattel and Spin Master have been in a state of flux. But according to BMO Capital Markets Toys & Leisure analyst Gerrick Johnson, the prospect of Toys “R” Us hiring a law firm to help restructure its roughly US$400 million of debt due in 2018 isn’t as dire as it may seem.
Target and Toys “R” Us are looking ahead to the holiday season. The retailers have released their top toy lists for 2017, with a focus on tech—including STEM-centric and interactive products—as well as toys that keep kids up and active. Top picks include WowWee’s Fingerlings, the Furreal Roarin’ tiger toys (Hasbro) and the Soggy Dog board game (Spin Master), which have made appearances on multiple hot holiday toy lists.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".