Dieticians advise that children can be given cow's milk from the age of 12 months, so why do so many parents spend so much on Growing Up milks during their child's toddler years? Last week I asked a woman who'd put a large tin of Growing Up milk into her trolley why she chose to buy the product instead of giving her child plain milk. She said: "Because it has more vitamins and when my daughter doesn't want to eat, it's a meal substitute."
Making bed bases from old car bumpers turned out to be anything but a rubbish idea for two industry veterans - their innovation has been named Best Recycled Product of the Year. Graham Coleman and Gianni Nosenzo of Cycliq in Wadeville‚ Johannesburg‚ were more familiar than most with traditional bed bases - heavy‚ cumbersome things made from wood - and set out to totally reinvent the household staple.
Many restaurant menus feature "buffalo mozzarella" - soft, white, delicately flavoured cheese originating from southern Italy. And yes, it's made from the milk of domesticated water buffalo. One Cape company is producing it but most is imported, and all of it carries a premium price. So how do we know if that "buffalo mozzarella" wasn't really made with the milk of cows?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".