I know this sounds like a depressing post topic. But it’s not meant to be. I’m very pregnant at the moment, so knowing how to stop crying at work has become a necessity: not because I hate my job (I love it), and not even because of the tiny person sleeping on my bladder (though I do wish he would shift over to a different organ every once in a while). It doesn’t help that part of my job involves reviewing beautiful and touching essays, articles, and videos on animal rescue, either.
I gave the advice “Fake it ’til you make it,” before. I did it happily, borderline smugly even. Usually, I follow it up with a classic career story of mine, which I will now tell to you (Lucky you; Please imagine me smoking a pipe in a mahogany office). Many moons ago, on the first day of my first real journalism job in NYC, my editor asked me to write “umbrella quotes” for a few features being printed in the next issue of the business magazine I wrote for. I had no idea what an umbrella quote was.
So how can index cards make you stop procrastinating? It sounds like a stretch, right? But it’s not, so long as you like colorful index cards. The point here isn’t the index cards themselves, though they often work for me. The point is that you can stop procrastination by switching up your tools. In my case, I was putting off doing a budgeting exercise at work, staring at my same old spreadsheet, clicking over to read my email, getting a snack, finally signing those invoices…you get the idea.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".