It’s not what you make, it’s what you keep. That bit of wry wisdom is incredibly important to all aspects of financial planning, including deciding which investments to purchase. While most investors understand the importance of considering tax implications when building a portfolio, too many people fail to understand the devastating impact that fees can have on our rate of return. Many fees are easy to miss, often buried in the teensy print on purchase agreements and statements.
We all talk about situations in life that leave us feeling either lucky or unlucky, but what exactly is luck? According to the Merriam-Webster dictionary, luck is defined as “a force that brings good fortune or adversity; the events or circumstances that operate for or against an individual; and favoring chance.”Good luck is when we catch a break in life, and bad luck is when something goes wrong when we least expect it.
Are you saving too much for your children’s college education? Really. This is an important financial planning question. If it makes you arch an eyebrow, it’s because this side of the issue isn’t part of most higher education conversations. But it should be. At first blush, this notion seems to cut against news about the soaring cost of tuition at our nation’s universities. And it is true that college is getting more and more expensive.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".