The hill was steep enough that I had to stop, my lungs heavy and legs slightly burning. I pretended to fiddle with my camera and stared into the valley below. The boys waited further ahead, one closer than the other, with the dog loudly panting. The walk was my idea. We had started for their favorite oak tree, one of several in the area that have sprouted rope swings from their massive branches, but found it occupied by three teens and an Instagram account.
There is a question which ebbs and flows throughout the pages of this parenting and blogging community: What, exactly, are the consequences to the actions we now take? It has been addressed before, and chances are that it will be addressed again. That, of course, is the nature of the tide. Some of us talk openly of our children. Some of us hide their identity. We share photos or we don’t. We tell tales and we change the names of those involved, or we out them with open and festive embrace.
“I saw one,” my son said, while walking in the front door after school. “How many is that?”The that in question referred to our yearly attempt to count how many Christmas trees we spot in transition, the real and the spectacular ones strapped atop vehicles making their way through the holiday season. We keep a running tally, all four of us reporting our car-top additions in as close to real time as we can. Last year we counted more than 50, a record.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".