The NFL was always there. I remember Sunday mornings, my dad and his friends sitting in the living room, the game on and laughter everywhere, me sprawled upon the carpet barefoot and cheering. Thanksgiving? The parade was fun and the kitchen busy, but the real action, where dirty jokes and bad beer made everybody thankful, was in the family room around a shrine of pigskin and nearly drunk uncles. Football was a reason to gather, and I loved it for that.
Last night was Halloween, and there were ghouls and fools aplenty. All of our favorite shows were represented in various levels of costumed detail. Movies, too. Star Wars and superheroes, the staples of my own childhood, still remain firmly affixed upon those of my children. There were red balloons and orange buffoons, clowns from every angle. The ratio of candy given to the amount received was squarely in their favor. They laughed. They had fun.
James Breakwell, the voice (fingers?) behind the hit Twitter account XplodingUnicorn, is a funny guy. He has nearly a million followers on the social media platform, plus, I assume, several friends in real life. Personally, Breakwell and I go way back, to 2016, when both of us made some list together on some “news” website featuring “humorous” dads, him cracking wise while I padded the contrast. That’s a long time in Twitter years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".