What if I told you the perfect idea is a myth? We all know what the myth looks like – it’s this moment of inspiration where it’s so obvious that the world will love your idea for the Double Decker Couch. You rush downstairs in your PJs and begin a montage scene going from blueprint, to big sale, to furniture tycoon by the time the theme song is over. Perfect ideas don’t exist because—until you put them into the real world—they’re just concepts.
Launching a startup can happen really quickly. Making it a real business — Now, that takes a lot of time. But how much time does it take to make a startup successful? I get asked this question a lot. The short answer is it takes at least 4 years just to get pointed toward a real business, and I’d argue that it takes 7-10 years to make it truly the success that you had in mind when that idea came to you.
Startups aren’t about big announcements. They are about being in the trenches every day getting just one more small victory. We all love celebrating the big wins with big announcements. We celebrate when we raise a big funding round. (By the way, you shouldn’t – that’s like celebrating taking on more student loan debt. It may help, but now you owe someone a whole lot more money.) All of those sound amazing, and sometimes they are.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".