One of the most consistent joys I’ve experienced over the years has been insulting folks I know and love. I’m talking about my selection of sentiments in birthday cards, greeting cards and staying-in-touch cards, of course. As far as I’m concerned, why offer up weak-kneed platitudes of good wishes when a perfectly solid insult can be launched with the satisfying click of a computer keyboard stroke? That only became possible when greeting card design software appeared on the market a few years ago.
As I mentioned in a recent column, my wife and I are closely following the Arizona Diamondbacks this season. I think we’re typical fans. While we like the homeruns, great defensive plays and wins, we don’t necessarily like the spitting. I may be the only person in the country who can say this, but I actually have a theory about baseball spitting.
My sister visited us from Sun City Grand recently. She brought a box of family photos with her, so we spent several hours one afternoon pawing through the decades and layers of memories that they represented. We puzzled over several severely faded, stern-looking photos from the early 1900s. I’m not surprised that no one smiled in photos taken before the 1920s. I always thought that harsh living conditions in the early years prevented lips from curving upwards at the corners.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".