One of the major reasons that I decided to shine a spotlight on San Diego’s tech startup ecosystem is that fresh entrepreneurs in the city need to see that the issues standing in their way are only perceived issues. That is, the idea that there’s a lack of VC funding and poor talent retention isn’t based on any real data or fact. Over the last few weeks we’ve heard tell from big-time organizations, leaders, and entrepreneurs in San Diego that the only thing holding the city back is a mindset.
When it comes to Giving Tuesday, social media is a huge driver of participation and engagement. In 2016, Giving Tuesday-related content earned 2,399,092 social media engagements: wildfire. This lift from social media helped organizations around the world raise $177 million from 1.64 million total gifts. It’s crucial that you build a social media strategy that captures your audience’s attention and drives them back to your Giving Tuesday campaign.
The Classy 100 was created to showcase the top 100 nonprofits who grew their revenue on Classy in 2016. Aside from celebrating these organizations’ accomplishments, the Classy 100 also serves as a strong set of examples for other growth-focused nonprofits. Below, we dig into the goals these organizations set for themselves, the tactics they used to achieve their goals, and the main takeaway from each example that you can apply to your own strategy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".