Here at Classy, it’s truly been our honor to be a part of your fundraising journey this year and witness so many successful stories. This was an eventful year for the nonprofit industry, and we have the posts to prove it. To ensure you don’t miss the best of the best, we rounded up the top 10 blog posts published on Classy in 2017 based on total number of page views.
In a lot of ways, trends are feedback. Whether it’s Beanie Babies or Bitcoin, they offer us a window into what large segments of the population like, what they hate, and how they like to be engaged. To stay relevant to your audience, you have to pay attention to trends. When the year starts to wind down, it’s an opportune moment to look back on the past year and see which trends stuck out.
In 2016, Giving Tuesday raised a collective $177 million, generated 1.64 million total gifts, and recorded an average gift size of $107.69. Further, there were 2,399,092 total social media engagements around the nonprofit sector’s biggest giving day. Giving Tuesday 2017, the sixth annual Giving Tuesday, blew 2016 out of the water. The annual giving day saw $274 million in total donations, while Classy recorded a total of $10,363,759.00 from 91,723 donors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".