I’m driving south after checking out from my hotel by the Dead Sea. The water is shimmering away to the right. I’ve got one last stop before I return to Aqaba and the Red Sea. From Dead to Red: if I were musically inclined, that’d be the title of my first album. My break from the highway comes at the Mujib Biosphere Reserve, about 50 miles south of Amman, which is run by Jordan’s Royal Society for the Conservation of Nature (although it’s usually known by the niftier title of Wild Jordan).
They say don’t shave for 24 hours before you go in. But of course I didn’t listen. The stinging started immediately. But it was more irritating that painful, and outweighed by the sensation of lightness. The world’s largest floatation tank — the Dead Sea — is also at the planet’s lowest point, some 1,300ft below sea level. It’s a decidedly odd sensation: to deliberately try to not float. No matter how hard you try, you can’t sink. While most seas are around 4% salt, here that level is around 30%.
Jordan is a bouncy country. So far this week I’ve bounced along on a camel at sunset and bounced in the back of a pick-up truck in Wadi Rum. Now I’m bouncing over boulders on my backside, two hours’ drive north of Aqaba. While my guide Atalla springs from rock to rock like a mountain goat, I’m taking a rather more cautious approach and slide down some of the bigger stones on my bottom. Graceful it isn’t.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".