We're still calling them Dodge trucks from time to time, but since 2009 the Ram brand has been moving along and building market share. Since it's first significant revamp – after years of the same look – the truck brand in the Chrysler (now FCA) corporate stable has been a gainer. This week at the North American International Auto Show, the new Ram 1500 series trucks got their official debut. This is one of several launches we'll cover in the next couple of weeks.
There's a race going on in the pickup truck business. First, there's a lot of movement to reduce the weight of the average pickup truck, while maintaining strength and durability, to get fuel economy up. Ford is actually leading the weight race with its aluminum F-150, which still a top seller. On the fuel economy side, however, Ram has been a winner in the 1500/150 class of pickups with its introduction of a diesel engine a few years ago.
No, I'm not writing this column from the confines of a hotel room along the Las Vegas strip, though I wish I was. I'm looking at some of the tech news from CES 2018 from afar. Interestingly, I'm seeing ag-related information show up too - perhaps not couched as ag but ag relevant. Drone technology and the Internet of Things keep advancing. Farmers see the value of these high-resolution image gathering tools as an opportunity to improve crop management on a number of levels.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".